Thursday, 23 January 2014

Digipak: Initial Ideas Take One


Our first idea was to have a completely black background with one hand print - that had been covered in bright powder paint and then stamped on - in the center of the frame.


We thought that this would continue the theme of contrasts which we portrayed in our music video, as the colourful hand would stand out against the dark background. The symolism of hand also represents holding hands in a relationship as well as the action of throwing the powder paint. The fact there is just one hand represents power and individuality. 

The typography we are planning to use is extremely bold and 'blocky' which connotes to the bold bassline within the song. The fact it is sharp and angular also relates to the choppy beats within the song too. 

Love Me Again is a Dance/Pop song. The conventions of this genre is loud, bold, colourful, up beat and powerful elements. We have showed this in our album cover idea through the typography and the iconography with the bold and colourful text and picture.

John Newman has a traditional look to himself. He is very old school and retro. On his album covers you see dull colours and the main focus is him on the front. We have added the UKF (who remixed the song) look to our album cover and made it very colourful and bold to make it stand out as a dance/pop album. 

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