WHAT IS A DIGIPAK?
Digipak style packaging is often used for CD singles or special editions of CD's. They typically consist of gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays attached to the inside, designed to hold the CD/DVD.Digipaks were first created by Mead Westvaco, and their product, 'Digi-Pak', is trademarked. However the termed has broadened to describe all soft CD packaging as it became more popular and used by many manufacturers.
How does this benefit the artist?
The font of the digipak will have features of the artists' representations as well as clues as to what their predominate genre is. The digipak will most likely embody a theme and a message about the artist and their image. It also exemplifies the artistic and creative approach the artist is taking throughout the music. For example, if there's some sort of futuristic idealism conveyed in the lyrics or visuals within the music video, then this will transfer to the front cover of the album, making it obscure and abstract.
Digipaks benefit the artist and their music as they intertwine all aspects of the brand image, music video and artist into one, which helps promote them and further raise awareness within the audience. This then encourages consumers to buy and listen to their music, and with hope, share it via social networks and other means of communication.
We are aiming to create something which will both inspire those who have not seen the music video, to watch it as well as encourage those who have seen it to share it with other people; something which is immediately recognisable.
We all have individual visions of what we would like the digipak to look like, and after discussing this together, we realised they are all quite similar in their concepts, so it should be quite straightforward to pull together all of our ideas into one.
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