Tuesday, 21 January 2014

Another Powerful Video



This is another finding I have come across whilst doing my usual internet rounds. I think the video pretty much speaks for itself in terms of the concept, but it really made me think… are we spending far too much on our little luxuries such as film promotions and movie marketing? 

I'm just thinking that with the infamous rise of the internet, and ever-developing technology that there are far better ways to put money to use; why should we create a hype about another film when there are people dying? 

The above clip is a typical example of how we could better use parts of our money and actually demonstrates very clever marketing; I will definitely remember this film now! It is this sort of 'thinking outside the box' (what box?!) which will lead to the greatest ideas and most innovate discoveries, therefore it is definitely something which should be promoted! 

We should be trying to constantly break conventions so that we can create new ones and become better thinkers, meaning we could use our time and money more wisely. 

Unfortunately there are far too many restrictions and pressures placed on profits and results which limit creativity in many situations, but maybe with the help of videos like these, we can try to move on from the sticky structure of film making. It is certainly something I will be aiming for. 

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