Sunday, 19 January 2014

Digipak: Album vs. Poster

I wanted to explore how the album covers extend their iconography/theme/concept to the magazine advert or poster. I thought this would be valuable research we could use when constructing our digipak and would enable us to make it as realistic as possible.

Rock band, Muse have a very loud, vibrant sound which is portrayed on the cover of their 2012 album, 'The 2nd Law'. It features bold, bright colours; mainly electric/neon pink, purple, blue, green etc. This colour scheme is  transferred to their tour poster, which has pink and purple hues acting as stage lights at one of their concerts. The link isn't direct like many album/poster combinations, but is clever and subtle.  




For their album, 'Mylo Xyloto' Coldplay 

devised this colourful, piano and guitar heavy vibe, and the lyrics describe idealistic and reflective ideas. This absract approach to the music comes accross in their album artwork in that it is very spontaneous and doodle-like. The concept also relates to the music video for, 'Paradise'. They used the same image for their poster, but just extended the artwork and added extra tour information.




 David Guetta again uses the same basic image as a platform for the text on both his album cover and the poster. The simple theme relates to the title, 'Nothing But The Beat' as it suggests the music will be pure and original. On his poster, the same typeface is used where the A's are missing their bridges, highlighting it as quite futuristic/high tech - much like the sound of his music.









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