Tuesday, 7 January 2014

Iconography Investigaton: Lupe Fiasco


The song, 'Superstar' by Lupe Fiasco matches the iconography of his album cover (right) due to several things. Firstly, he appears to be floating around in outer space, which holds connotations to him being, 'out of this world' and also to stardom and celebrity; being or feeling superior. Secondly, He appears to be surrounded by his influences, including video games, a phone, books, a boom box etc which at the time were all very popular, high tech bits of equipment. This links to the sound of his music, as it is quite futuristic and lively, connoting a new, fresh sound for the audience to hear.

The lyrics of the song match the visuals; superstar' is quite a sci-fi word, with similar lexis relating to astronomy, space, rockets, flying etc and this fits n with the look of the cover; the bright lights and the fact he is floating.

The sound of the music fits with the look of the album cover because it has quite a mellow, chilled out vibe to it, but has fresh, modern tinges, demonstrating the fact he is an upcoming artist. Additionally, the fact he doesn't fill up the whole space suggests that the album is not all about him, so perhaps the songs are focused on other concepts (e.g. Superstar = fame and money) or he collaborates with other artists too.

In terms of the typography, he uses and Old English typeface which goes against all he has been representing. Personally, I find it difficult to read and I do not think it fits in with the rest of the iconography particularly well.

We will make sure that within our digipak, our font matches the conventions of the dance/pop genre, so looking into this particular artist's iconography has made us recognise the importance of the font within the ancillary tasks.

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