Young Kato has used bright, vibrant colours which make the front cover very striking. This is useful to us, as one of the main conventions of our music video and the dance genre as a whole is the idea of colour; loudness, volume, confidence etc. The pain also links to the powder paint we used in our music video, so it would be easy for the audience to make links from this connection.
Furthermore, an image with someone who isn't the artist has been chosen for the front cover; they have used someone completely extrenal to the band which adds a sense of mystery. We are using this technique through using the same actors for the ancillary tasks, mainly for two reasons; a) it will allow the audience to make the link between the song, album and music video and b) it would be extremely difficult to hire John Newman!
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