Saturday, 9 November 2013

Editing Investigation: White Stripes - Seven Nation Army


 
I haven't counted the cuts in Seven Nation Army as such because it is pretty much one smooth panning zoom shot which fades into different scenes. The editing in this song was truly iconic for it's time - and still is now. It must have taken great skill to put it all together with a number of clips being overlaid and precision timing in place.
 
What I love is how the visuals build up with the song and are exactly to the beat everytime - it really gets the audience into the rhythm of the already-catchy beat. The white and black theme with splashes of red relates to the band name, 'White Stripes' It is very disorientatiing at tiems because you do not quite know ehere to look as it is so fast oaced there is a lot to take in, but this is what makes the video so unique.

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