Thursday, 7 November 2013

Editing Investigation: Animals - Martin Garrix

 
The editing within this music video has been effectively carried out to match the upbeat, club anthem sound of the song. There are approximately 144 cuts throughout which proves the fast pace and makes for choppy cuts.


 The effect of shrinking time is used within the whole video and reasonably choppy cuts are employed.
There is a large proportion of the music video which involves shrinking cinematic time, for example, the club atmosphere probablytakes place over a longer period of time, but we only see the highlights. This links to the theme of the animals coming out at midnight, and the connotations this holds to clubbing. 

There are also points in the video where cinematic time has been expanded, for example the shots of the group of men walking/dancing down the corridor has been put in show motion to match the build up of the song.

Following on from this, the visuals don't always match the music beat-for-beat, but they certainly follow the general pace of the song. There are more dynamic, choppy cuts that quickly switch between two scenes when the music is at its climax, then when the beat drops it goes back to the more static, representative shots the video started off with.

Overall, the editor(s) have created a successful dance video whereby the visuals which have been put together suit the music and make it aesthetically easy to watch and pleasing for the audience.

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