Tuesday, 3 September 2013

Genre Investigation: Dance


Periods of Western classical music
Early
Medieval(500–1400)
Renaissance(1400–1600)
Baroque(1600–1760)
Common practice
Baroque(1600–1760)
Classical(1730–1820)
Romantic(1815–1910)
Modern and contemporary
Modern(1890–1930)
20th century(1901–2000)
Contemporary(1975–present)
21st century(2001–present)
Dance music is music composed specifically to encourage or accompany dancing, and has carefully expanded into a huge genre with different sub-genres, such as house, techno and drum & bass regularly emerging. It has has to quickly evolve to keep up with the audience demands and modern trends as can be seen in the table to the right.
In terms of it's music videos, the genre of dance has developed many conventions of it's own, including:
  • Handheld camera shots - rarely any static shots as the movement gives it a more dynamic and intimate feel
  • Energetic
  • Colourful
  • Large variety of camera framing and angles, however there is a large use of close ups within the videos which again makes teh audience feel involved - as if you were there yourself.
  • Often set in a nightclub/urban setting, this being a common concept of dance videos, however there are notable exceptions
  • Other settings include summer settings, such as at the beach, pool parties etc
  • More than often are shots of people dancing - be it street dancing, cheer leading, roller blading - anything that is energetic and inspires people to dance themselves.
  • Modern teenager/young adult stereotypes, such as alcohol, drugs, fashionable clothing and sometimes sexual references.
  • Representation of women - often voyerism, girls in bikini's/very little clothes. Male gaze theory comes into play
  • High key lighting
  • Lively atmosphere
  • Repeated basseline beat to keep the audience engaged
  • Techno/electric sounds
EDITING:
The editing within dance music videos is ususally fast paced and choppy - usually cutting to another shot every 1-2 seconds. This again is designed to raise heartrate and encourage movement. The editing usually tells a narrative, with common themes including love, gang culture and holidays/escapes.

Here are some examples of popular and conventional dance music videos:






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