Director Case Study: Director X

Director X is a Canadian director who has been working in the music video industry for over 15 years. His career as a director began with him directing the music video 'Richter Scale' by EPMD. He has worked with some huge names in the music industry including:

• Drake
• R. Kelly
• The Wanted
• Justin Bieber
• Nicki Minaj
• Sean Kingston
• David Guetta
• Ludacris
• Rihanna
• Usher
• Jay-Z
• Alicia Keys
• Little Mix

He generally directs music videos within the genre POP/R&B therefore the music videos he creates match the conventions of such perfectly as he is so experienced in what these are. They often carry some sort of message or narrative which stick quite closely to the lyrical representations. Furthermore, they all include the actual artist, who is usually the main feature/focus of the video. 

Here are some examples of his work: