Monday, 7 October 2013

Ideas Update

We have intensely brainstormed about the features of our music videos. Our initial idea was to have the setting/concept as summer,parties, festivals etc as this would really suit teh vibe of the song. However, we thought that this was a little bit predictable and 'safe' and we wanted to push the boundaries a bit. Also, we would have been doing the majority of our filming over winter, so this idea was also impractical.

We further filtered through various ideas, and after studying several existing dance music videos, realised that there is commonly a narrative which goes alongside the concept. The concept within our song is love, fighting and forgiveness, so we came up with the idea of having a 2 person narrative between a boy and a girl which works alongside our concept.

Now we had this idea of narrative in mind, we had to develop a concept. Again after lots of research, we realised that colour was an essential theme within dance video, as it exagarates the bold, confident music. Therefore, we have come up with the idea of a powder paint fight. We will film this at night to contrast lights, darks and colours against each other.

To summerise, we will have 2 scenes; the first with a couple arguing in a non-naturalistic house setup (i.e. quite simplistic and representative rather than realistic) and the second, a poder paint fight between 3 couples.

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