John Newman's demographic ranges from anywhere over 5 years old really; his music is upbeat and lively, appealing to younger generations, but also has a blues/jazz twist which makes it more sophisticates, broadening its appeal to older audeiences too.
I would say that the majority of his audience would however be teenagers/young adults, purely because they have the best access to such content through being active internet users. This is where a large percentage of new music is marketed and distributed now as opposed to more tradidtional methods, i.e. CD.
Our audience appeal will be similar to this. We are targeting more so the party/dance culture which appeals to teenagers/young adults. We are doing this through the creation of a bold, lively and vibrant visual to match the upbeat, electronic dance remix. We must be careful not to turn away audience members that are not part of this age category; everyone is individual in their music taste so we are not going to appeal it to a concrete, narrow audience by any means, however it is simple to observe that it will most likely appeal to the aformentioned demographic.
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