Textual Analysis of No Interest - Nina Nesbitt



'No Interest' is an interesting indie track with hints of pop music embedded within by the emerging Singer/Song-writer Nina Nesbitt. It does follow follow some conventions of a typical music genre, which include:

• Hippie/chilled vibe
• Simple song concept
• Lively
• Artistic
• Covers topics such as love/everyday life issues - the problem/truth of being average

However it also invents new features which really make it stand out as a music video. One of these features is the 'selfie' style of the video. After looking into this, I discovered that it was achieved by attacthing a steadycam type device to Nina (the singer) and reversing the camera to face her. This means that the shot is still clear and holds depth/focus, yet she can capture all of the action around her through movement.

Following on from this, I think that the concept of movement is a key feature in this music video. Nina is always panning the camera to and from different angles or spinning around etc. I feel like this rather fast paced action links quite heavily to the location; London. London is encompassed by this racey, rushy atmosphere by which you are pretty much discouraged to stop in any way; whether this be working, walking, thinking and especially whilst commuting on the underground. Anyway, opinions aside, this location really links into the concept of the song which is why it works so well.

In terms of the links between the lyrics and the visuals, the conept links quite strongly, in that there are barely any other shots of the person/people she has no interest in - it is all focused on her and she does not wish to give her attention out. The chorus...

No interest in you, no interest at all
There's nothing to lose, 'cause there's nothing at all
No interest in you, no interest at all
Cause there's nothing to lose, there's nothing at all
Yeah I'm livid, yeah I'm livid, oh oh oh oh
Yeah I'm livid, yeah I'm livid, oh oh oh oh

...links heavily to a lot of her facial expressions, in that she looks rather unimpressed and isn't particularly interested/involved in her surroundings either. Lyrics such as, "sit on the bus and I get on the backseat, with a hoodie and a bottle of JD" are not portrayed in the narrative style they are sung, however they do still link to the culture of city life, teenagers and London. So the lyrics do link to the visuals to an extent in terms of concept, but they actually do not relate to the song in any form of narrative despite the lyrics telling a chronological story.

The whole video is based around a head/shoulders type close up of Nina, and due to the filming set up she adjusts the camera angles herself, meaning it largely varies and is constantly changing. In terms of her image, she has her key look which is bleached blond hair swept to the side, flicked eyeliner and bright lipstick. This is recognisable to both her regular viewers and people who haven't seen her material before. Being an independent artist, this sense of autonomy and liberty in her music video links to how the style of her music sounds, as she has the freedom to be original. Also, the selfie style of the framing links to the current trends on many social media platforms, showing that she is a very current artist.

In terms of the notion of looking, the focus is placed very much so on Nina herself as she is in the foreground of every shot. However I also find it quite interesting to peel away from this and look into the background to observe her surroundings and the people within it, which turn out to be a huge variety of people from all kinds of backgrounds. I wonder if they were trying to connotate not getting too lost in the rush and lust of the city or the people in it - it is concerned with developing yourself individually.

The video is largely performance based with the concept of no interest and movement portrayed throughout. There is a hint of a narrative; why is she walking around? Is she going/leaving somewhere? Is she on her own or with other people? However these questions are not answered through this particular music video and we are left to fill in the gaps ourselves.

I love how this music video was composed and I found the alternative framing really interesting. Personally I might have liked to find out a bit more about the narrative, however I think it works equally as well without so it is not a huge issue at all. This music video will hopefully help to promote Nina as an artist as her creativity and freedom with her songs and visuals will mean even more fresh, original content to emerge.