Poster: Finished!

Poster 1:

 Poster 2:

These are the final posters we have designed to go alongside our music video and album cover.

We took our inspiration from existing posters within magazines, identifying the key conventions and embedding them onto our background. Firstly, we added the image and played around with the positioning a bit. Then once we were happy with the layout, we added the tour dates alongside John Newman's web address and social network links. At the bottom, we added a small promotion for the 'Love Me Again' album, below which we put the ticket offices website and contact details in small print. 

We ended up drafting two album covers to demonstrate that you don't always have to use the exact image for both articles, which is something we noticed in our research. Within both posters, you can still recognise that they are for the dance genre due to the use of bold, vibrant colours and contrasts. However, I do prefer the first poster to the second one personally. I like the way it fades into the background and makes eye contact with the audience; it just seems like a stronger, more powerful image to me. 

We are really pleased with the result of our posters; it is a huge relief to see all of our hard work come together. 

Powder Paint Fight: Lighting Research

Lighting is going to be a key factor within our music video, as it will affect many other elements, such as depth, colour and focus. We knew from the planning stage that we would be filming undewr extremely low light level conditions, and were considering hiring generators to power spotlights we could also rent.

We wanted to maintain the effect that it was nighttime, so wanted to get the light balance and contrasts in place so that we could achieve this. After a test shot, we decided that the one LED light that attched to the top of our DSLR camera would create this effect, as it did not dazzle or take away from the image, yet you could see all the subjects on focus.

We did initially want spotlights placed behind the actors (so as part of the setting) so as to create a silhouette/shadow effect, but we dicided against this as it would have affected the light entering the camera lens and not made the collour come accross so clearly, which is one of the main elements we are aiming to portray.

Lastly, we agreed that we should use a bright white light rather than adding any colour filters at this stage, as this would allow us to demonstrate the full spectrum of colours we were aiming for without them being masked by any sort of particular coloured haze. If need be, we could apply a colour filter during the editing. Filming it with plain white LED's basically gives us more freedom in the post-prooduction, as we be limited as to where we could place for example, a scene with a blue filter which might be frustrating if the composition is good.