We of course wanted to find the perfect typography for our digipak and poster. After trying out many of the default ones in Photoshop and Word, we realised that none of them fit our genre so well. We also experimented by hand with different styles, and although these turned out to be quite successful, it would be a huge, lengthy task to create every letter and import it into a font maker (which would enable us to alter size/colour etc). Therefore, we would had to venture out onto the internet to find an appropriate font.
After lots of searching, we came across a font called 'Waterflow' which we all agreed really suited both the conventions of the genre that already existed as well as those we had created ourselves within our music video. It is blocky, modern, sharp, angular and bold - all of which represent the sound within the album which is lively, crisp and upbeat.
Overall, we are really glad that we've found the right font and are excited to see it come together.
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